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You see what you've been missing

How many enquiries went unanswered. Where your response rate sits against the benchmark. Which past contacts are still worth reaching. Delivered to your inbox — whether or not you log in.

The gap most operators don't know they have

Most businesses believe they reply to most enquiries and that their replies are performing reasonably well. Sprevi checks both assumptions against your actual inbox data — and in most cases, the reality is measurably different. Your reply history contains everything needed to surface this: which enquiries you engaged with, how many you missed, and how your response rate compares to what operators like you actually achieve.

Your inbox — last 30 days
Enquiries you didn't reply to
People who are probably still looking
9
Your response rate
Industry benchmark for your type: ~40%
22%
Past contacts worth reaching
Enquired about your services — never heard back
47

This isn't a generic report — it's built from your actual sent and received mail. The 22% is your number. The 40% is what operators in similar businesses achieve with optimised templates and reply timing.

What we measure

  • reply
    Reply completion rate Which enquiries received a response from you, and which didn't — based on your actual sent folder.
  • compare_arrows
    Benchmark comparison Your response rate against the average for operators handling similar enquiry volumes and types.
  • history
    Dormant contact identification Contacts who asked about your services and went quiet — ranked by how recently they reached out and how warm the enquiry was.
  • trending_up
    Trend over time Whether your response rate is improving — so you can see the impact of using reply automation over time.

Delivered to your inbox

Even if you never log in, Sprevi emails you a monthly performance summary. How many enquiries arrived. How many you replied to. How your response rate compares to the benchmark. Who is worth reaching back out to this month.

Monthly summary — example
Enquiries received34
Replied to22
Your response rate65%
Benchmark~40%
Worth re-engaging12 contacts

Value delivered to your inbox — whether or not you visit ours.

Returning clients, recognised before you open

The analysis also learns from your reply history which contacts are high-value to your business specifically — not a generic definition. Someone who has booked with you before, or whose previous enquiries generated deep conversations, is flagged the moment a new message arrives. No setup required. It figures this out from what you've already done.

SR
Sarah R. — Kitchen refurbishment quote
sarah@brightonkitchens.co.uk · 1 hr ago
⭐ Returning client booked March 2024