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Old contacts are your warmest leads

One send to every service enquiry that never converted. Each one reads like a personal reply. Because it is.

Why this works

These aren't cold contacts. They already expressed interest in your business — they asked about your services, your prices, your availability. Something got in the way. Maybe you didn't reply fast enough. Maybe they were comparing options and your reply arrived too late. Maybe they weren't quite ready and have been meaning to come back.

A contact who enquired 6 months ago and went quiet is still warm if their situation hasn't changed. Most operators have hundreds of these in their inbox history — uncontacted, unaware they were missed, still potentially available.

Sprevi already knows who they are. The contacts are in your history the moment you connect.

How it works

1
Sprevi identifies your missed enquiries
Every genuine service enquiry that went quiet — filtered from newsletters, invoices, and personal contacts automatically. You see exactly who they are and what they originally asked about.
2
A personalised draft is prepared for each one
Not a mail merge with a name substituted in. The reply assembles differently based on what they originally asked — their service type, their budget, how long ago they contacted you. It reads as a considered follow-up, not a broadcast.
3
You review and approve — nothing sends without you
Browse the drafts, edit any you want to personalise further, then send. Every message goes from your own email address — replies come back to your inbox, not a dead end.

The numbers that make this obvious

8–12%
typical response rate from a re-engagement send to a warm list
£800
average booking value for a service business that recovers a job
1 booking
covers a year of Starter subscription cost

200 dormant contacts at 10% response rate = 20 conversations reopened. At a 30% conversion rate that's 6 recovered bookings. At £800 average value, that's £4,800 from one send that took 20 minutes to set up.

When to run one

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End of quiet season
The leads you couldn't take on in peak season are now available. They may still be looking.
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Annual recurring services
Gas safety, boiler service, annual inspections — past clients need rebooking every 12 months. The campaign does the reminder.
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Spare capacity
A cancellation opened up a slot. Your dormant list is a better source of new bookings than advertising.
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Quarterly cadence
New lapsed contacts accumulate constantly. Running four times a year means the pipeline never goes cold.

Not Mailchimp. Not a newsletter.

Mailchimp requires you to build a list, authenticate a domain, write a newsletter, and send from a shared server your recipients have never heard of. Sprevi's re-engagement send uses the contact list your inbox already built, sends from your own email address, and drafts each message around what that specific person originally asked. Replies come straight back to your inbox. It's a personal follow-up at scale — not a broadcast.